It’s been an incredible year, and I feel very excited and optimistic about the direction my life and the collective have taken. This year, I decided to take a very deliberate step out of the shadows, and started to put myself out there more. This was uncomfortable for me at times, but in the end it worked out better than I expected. My decision to narrow my focus, and center the collective around just jewelry and home décor has also added some clarity to my life. My actions feel more intentional – increasingly coming from a place of belief versus fear.
I’d like to share some of my biggest victories with you. Here’s what I feel most proud of about 2017.
I’d been wanting to redesign the Devi Arts Collective website for awhile now. This year, I was finally able to take the leap and create a beautiful new online home to showcase my designs. It’s way more user friendly, and people are responding to that. This was one of several moves I made to expand my online presence.
Our newsletter also got a redesign. The markets we’re appearing in, the upcoming posts on this blog, and the winner of our monthly contest (all new subscribers get entered into a contest to win a $25 gift card to use at our online store), are now featured in a sleek and easy-to-read monthly mail out.
And our Instagram account also got a major boost after I invested in a new camera, and started collaborating with other local artisans. I share images of our designs, and shots featuring the behind-the-scenes work of running a business on our account. One of those images started trending this year! How’s that for stepping out of the shadow?
This year, I introduced two brand new series’ featuring some delicate and beautiful pieces. Those were the Cleopatra Series and the Moon Series. Each series features a collection of earrings, rings, and necklaces. Learn more about our new additions and their design story by clicking through the above hyperlinks.
In December I attended the Renegade Craft Fair in Seattle, which was a big leap outside of my comfort zone. There were a lot of logistics to figure out – a lot of rules I had to abide by (since I'd be selling my designs in America), plus the added work of organizing everything I’d need while there (checking/rechecking that I hadn’t left anything behind). There was also the risk of a financial loss if I wasn’t successful.
There were many reasons to be afraid and to continue to do markets closer to home, but this year I confronted that fear head on and started travelling to do markets. As a result, I opened myself up to a whole new range of customers (people interested in my work, and passionate about ethical fashion), and met likeminded hardworking artisans with similar values, doing beautiful and inspiring work.
This year I finally let go of my part-time job (my safety net), and began focusing on the collective full-time. I would not have been able to do this, had it not been for the wonderful support of the people around me – friends and family.
This past year has had many highs and lows, but ultimately it has been a very powerful year of personal, artistic, and business growth. I’m not letting my fear determine what I do anymore. I feel brave. That feeling is maybe one of my biggest accomplishments from 2017. Thank you for being apart of it.
I wish you the very best conclusion to 2017. See you in the new year!